Ways to Capitalize on National Homeownership Month!

June may have been National Homeownership Month, but there’s no reason you can’t still capitalize on that fact the other 11 months out of the year.

Touch base with your spheres and past clients via email. Mention it was recently National Homeownership Month and that this made you think of them.
Let your contacts know you’re still in the business (a fact more important than you may think in the current housing market).
Mention that it’s an active buyer’s market in metro Atlanta and that first-time buyers, in particular, are making up a large segment of the market. Nationally, first-timers represent nearly a third of home sales.
You could also remind them in the email about where mortgage interest rates currently stand. With these rates hovering around 4.5%, chances are extremely good that it will be cheaper to own a starter home than rent in today’s housing market.
And don’t forget to ask for the referral! Too many agents have gotten away from this in the down housing market. Perhaps your contacts have a friend, coworker, neighbor or relative who needs a few real estate questions answered.
Offer to be that person in your email announcing National Homeownership Month.

Continue to watch for news updates and tips for agents in future postings on this blog as we will work to update it every week with more news you can use!